G324: Analysis of Magazine Advertisement by Artist in our Genre

This is a magazine advertisement of a Drum and Bass concert for Pendulum DJ Set and other artists, the majority in the Drum and Bass genre. This is a good advertisement because it uses a good colour scheme, lots of the colours that are used in this advertisement, you would find in a Drum and Bass advertisement. This is good that they have gone with the generic style but have put their own twist on it. The artists names are nice and clear which is what you want because you want the audience to see who is performing and also be able to try and tell what genre the advertisement is in.

In terms of layout of the magazine advertisement, where you put the text on the page is very important but most of all, I feel they have put the text in the right place on here. With the information which is on here, all of the relevant information is needed such as; when the DJ Set is, where it is, how much it is to get in, who is performing, how old you have to be, where you can buy the tickets from and the record companies label. I really like this magazine advertisement because it is very relevant to the genre of drum and bass and it would be good if we could produce something like this for our digipak.

The bits that we can take from this and implement on our magazine advertisement are;

1. The colour scheme - with this colour scheme we can consider it as one of the colour schemes that we could possibly use.
2. The text positioning - we can also consider where we are going to put our text and use this magazine advertisement as a basic guideline (even though this advertisement is for a DJ performance).
3. The information - in terms of the information on the page, we can take some good hints from this magazine advertisement, such as; the date of when the tour/album comes out, how much the tour/album costs, where the tour tickets/album can be bought from and put the record label on the album down the bottom somewhere to let the audience know what record company has produced it.