G324: Final Locations

We decided our final locations and these were the ones that Jack took. This is because the whole area fits our storyboard the best and we wouldn't have to worry about to many jumps between locations on shots that are supposed to match up. With the complex narrative having jumps between locations on shots that are supposed to match up would present a problem as the narrative would of been harder to follow. Also having jumps between locations on shots that are supposed to match up would hinder us when editing this is because it would be very time consuming trying to find a way of making the visuals flow.

Also the locations that Jack showed us fitted the feel for the music video the best as it had lots of open space where we could potentially be more cleaver with the mise en scene as it would give us more space to set up what was going in the frame for the shot. Furthermore these wider spaces would make it much easier to use the equipment as it would allow us more space to operate allowing us to execute the shots to a higher standard.

G324: Rough Cut 3 & Feedback

This is our third rough cut for our music video. It has been nearly fully edited now and it is really starting to look like what we hoped it would look like. The editing is a lot better in this cut and the lip syncing is very good. We did use a transition; the into-television transition at 2:12. We are re filming our shots soon and they will be clearer and will make the narrative easier to follow. I think that the storyline is a lot clearer now because before the feedback was that some of the audience didn't understand the narrative and more of them said they did now. This rough cut is near completion, we just need to add in the re filmed shots/the missing shots and a few more transitions and that will be the final cut.

 

We have received some more feedback on our music video from target audience members, although this time it is for our rough cut 3, the positives and negatives of rough cut 3 are;

Positives:

• Lip Syncing is really good
• Visuals and music work really well
• Good variety of shots
• Nice effects on video
• Good match on action
• Song choice is really good
• Good transitions and cuts (especially tv one)
• Performance shots outside are great
• Nice colour effects on argument at the end
• Good zoom at start
• Good OTS

Negatives:

• Camera shaky sometimes
• TV should turn on
• Speed up the flashback at the end
• Some out of focus shots
• Needs to be finished
• Some shots a little too long
• Indoor shots aren't brilliant
• Some shots need to be added in

At the moment the positives are now outweighing the negatives which is good, we hope to correct the all of the negatives and have virtually no negative comments by the final cut.

G324: Analysis of Magazine Advertisement by Artist in our Genre

This is a magazine advertisement of a Drum and Bass concert for Pendulum DJ Set and other artists, the majority in the Drum and Bass genre. This is a good advertisement because it uses a good colour scheme, lots of the colours that are used in this advertisement, you would find in a Drum and Bass advertisement. This is good that they have gone with the generic style but have put their own twist on it. The artists names are nice and clear which is what you want because you want the audience to see who is performing and also be able to try and tell what genre the advertisement is in.

In terms of layout of the magazine advertisement, where you put the text on the page is very important but most of all, I feel they have put the text in the right place on here. With the information which is on here, all of the relevant information is needed such as; when the DJ Set is, where it is, how much it is to get in, who is performing, how old you have to be, where you can buy the tickets from and the record companies label. I really like this magazine advertisement because it is very relevant to the genre of drum and bass and it would be good if we could produce something like this for our digipak.

The bits that we can take from this and implement on our magazine advertisement are;

1. The colour scheme - with this colour scheme we can consider it as one of the colour schemes that we could possibly use.
2. The text positioning - we can also consider where we are going to put our text and use this magazine advertisement as a basic guideline (even though this advertisement is for a DJ performance).
3. The information - in terms of the information on the page, we can take some good hints from this magazine advertisement, such as; the date of when the tour/album comes out, how much the tour/album costs, where the tour tickets/album can be bought from and put the record label on the album down the bottom somewhere to let the audience know what record company has produced it.

G324: 2 x Magazine Advertisement Analysis

This magazine advertisement below is in the Progressive Rock genre and is from a well known group called Radiohead. This is a good magazine advertisement because it uses good colours to try and stand out but isn't too "in your face". The colours that are used in this advertisement go well with the genre of the music. This is good that they have gone with the generic style but have put their own twist on it. The artists name is nice and clear on the advertisement which is what you want because you want the audience to see who is performing and also be able to try and tell what genre the advertisement is in.

In terms of layout of the magazine advertisement, where you put the text on the page is very important but most of all, I feel they have put the text in the right place on here. With the information which is on here, all of the relevant information is needed such as; when the gig is, where it is, how much it is to get in, who is performing, how old you have to be, where you can buy the tickets from and the record companies label. I like this magazine advertisement because it is very relevant to the genre of progressive rock.

This one is a magazine advertisement below in the R&B/Soul/Grime/Drum and Bass genre and is from a well known artist called Plan B (stage name Strickland Banks).This is a decent effort at a magazine advertisement but it doesn't really grab my attention that much so I wouldn't be that inclined to buy Plan B's album or go to one of his gig's. The colours that are used in this advertisement are alright and I do think that they go with the genre of the artist. This is a decent magazine advertisement because they have gone with a very basic style but have put their own twist on it to try and attract the right audience. The artists name is really nice and clear on the advertisement which is what you want because you want the audience to see who is performing and also be able to try and tell what genre the advertisement is in.

In terms of layout of the magazine advertisement, where you put the text on the page is very important but most of all, I feel they have put the text in the right place on here. With the information which is on here, all of the relevant information is needed such as; when the gig is, where it is, how much it is to get in, who is performing, how old you have to be, where you can buy the tickets from and the record companies label. I think that this magazine could do with being a bit more appealing but I suppose it is alright for the genre the artist is in.

G324: In Depth Analysis of 2 Music Videos from Chosen Genre (with theories)

These music videos are among my favorite music videos and they are in the genre that we wanted to do our music video on which is Drum and Bass, therefore I have decided to do in depth analysis' on them. I also feel they are very good and different music videos to do a in depth analysis on and these music videos take in a few elements of each Goodwin's and Todorov's theories.

Rudimental - Waiting All Night:

This is a really good video because I love how real the video is and it also relates to the lyrics well. The narrative is really good and is a life story of a BMX champion and actor Kurt Yaeger, who lost his lower leg in a motorcycle accident in 2006. This video is also inspired by the 2012 Paralympic games in London and this video also links in with their other singles which are Not Giving In and Feel The Love and they are about overcoming struggles so they shot the piece in a home video style to fit in.

The shots are pretty simplistic but they are emphasised by the realistic element of the whole narrative which forms a good music video in this instance in my opinion. There is good use of clothing throughout to make it fit in with the narrative that they are going for. The settings are very realistic because the first one is in a hospital with the man laying on the bed, the second is at a skate park where he is trying to find his feet again after the fatal accident that ruined his career and the third one is where they are cycling through a storm drain in America. There is quite fast paced editing in this music video and this goes along with the song and fast beat of the song.

Relating Rudimental's "Waiting All Night" to theories:

Rudimental's song/music video for "Waiting All Night" can be related to a couple of theories, both Goodwin's Theory and Todorov's theory.

Goodwin's Theory:

In relation to Goodwin's theory I think that there are a few of his elements that relate to this music video, these are;

• Narrative Based music video
• Genre Characteristics
• Lyrics and Visuals links
• Music and Visuals links

Todorov's Theory:

There are five stages the narrative can progress through:

1. A state of equilibrium

2. A disruption of that order by an event.

3. A recognition that the disorder has occurred.

4. An attempt to repair the damage of the disruption.

5. A return or restoration of a NEW equilibrium

In relation to Todorov's theory I think that this music video fulfills all the stages of Todorov's theory, this is because at the beginning of the music video the man is alright and riding around on his bike, then he gets injured which is the disruption and there is then recognition of this which is him in the hospital, then he is then trying to repair his hurt leg which is the repairing of the damage of disruption and finally there is a return to normality when he gets back onto his bike near the end.



Chase and Status - Time:

A music video that we have taken some inspiration from is Time by Chase and Status. This is because it has some really good shots in it, the narrative is very similar to what we are thinking about doing and it is a relatively medium difficulty video yet effective music video. The narrative is about a man and a woman who are having a troublesome relationship, the man keeps beating up the woman but then then they are happy at some points then it goes back to the woman beating the woman again and one of the children reacts and calls the police and the man goes into jail. This music video was made in this way because it is for Refuge for women and children, against domestic violence as shown at the end of the video below (3:42).

This music video from Chase and Status has areas in it that we think we will try to implement into our own music video because they are creative, this song mixes in with what we were thinking and this is one of our main music videos that we are basing our ideas from for our chosen song "Flat Foot Face" by Stan SB as a Drum and Bass artist.

Relating Chase and Status' "Time" to theories:

Chase and Status' song/music video for "Time" can be related to a couple of theories, both Goodwin's Theory and Todorov's theory.

Goodwin's Theory:

In relation to Goodwin's theory I think that there are a few of his elements that relate to this music video, these are;

• Narrative based music video 
• Genre Characteristics
• Music and Visuals links

Todorov's Theory:

There are five stages the narrative can progress through:

1. A state of equilibrium

2. A disruption of that order by an event.

3. A recognition that the disorder has occurred.

4. An attempt to repair the damage of the disruption.

5. A return or restoration of a NEW equilibrium

In relation to Todorov's theory I think that this music video fulfills all of the stages of Todorov's theory, this is because at the start everything is normal (state of equilibrium), there is then a disruption of this with the fighting of the couple, there is then a recognition that disorder occurred, then there's an attempt to repair the damage near the end because the man goes into jail and finally everything evens out and there is a new equilibrium.