G324: Real Media Texts - Music Video no.3

Music Video no.3 - John Newman - Love Me Again (Pop/Soul)

Narrative - The narrative in this music video is quite clear. I think that it is about a man (john newman perhaps) that has done something wrong to a woman, he has hurt her and feels bad and he compares himself with devils and demons. Now I think that he regrets his actions and he wants to try and fix things. He's trying to rise above the crowd but needs to know if she can "love him again" which coinsides with the song title and whether it's enough to fight for. The basis for this song I found out is that he messed up with his ex girfiend and she was working down in Dorset for a bit so he jumped on a train to go and surprise her and turned up at her work. He asked her to love him again and again, which then became the title and basis of the song from which he wrote the lyrics on the train home.

Settings - Throughout this music video there were only 4 settings used, the first of which and the most common was the stage performance which was a good location I think for this kind of music video, then there was the room where the dancer(s) were on his/her own at different points in the music video, then there is the pool/snooker table room where the man and gir run through into the final location which is situated outside where the couple get hit by a van at the end.

Number of Shots - There were 144 shots used in this music video.

Transitions Used - There were a few transitions in this music video but of course the most common was a cut as it is usually the most effective transition in music videos. There was a little fade to black I think when the woman walks across the camera at 1:04, lots of the transitions are cuts and some of the rest are ones where someone walks across the camera then it cuts to a different clip but I like them sort of transitions because they seem more real.

Representations Seen - In this music video there are a few representations present, the first of which I think is age because most of the people in the room are of a similar age which can connote that they like the same sort of music/are always together with people of the same age as each other or on the other hand it could be to enhance the fact that the 2 people are sort of out of place because they seem younger than all of the other people in there. I also think that gender plays a part in this music video because it seems like most of the room is filled with men probably trying to connote that he is only talking to one woman and she should feel important and that he isn't interested in any other women.