G324: The Purpose of A Music Video

A music video is a short film which integrates a song and imagery, produced mainly for promotional purposes but are also considered artistic as well. Modern music videos are typically made and used for marketing devices intended to promote the sale of music recordings.


Music Videos are made for a whole host of reasons:

• Entertainment Purposes (the reason why I have chosen Michael Jackson's - Thriller is because it is the best and most well known entertainment music video/feature film)

• To promote the artist/band (this videos promotes Rihanna because it is a promotional video for her new album LOUD)

• To help the artist's/band's singles to be heard globally (on a mass scale) (this song "Gangnam Style" was a massive success on YouTube therefore it was heard globally and so far has racked up 1.7 billion views)

• To give the audience an incentive to see the artist/band live (at the end of this song there is a performance bit where it shows a snippet of them singing along to the lyrics at a festival, this will give the audience an incentive to see the artist live)

• To link with a Film/TV Series (Intertextual references of stories in Newspapers used in Paparazzi by Lady Gaga below).

• To invoke reactions (This song "Relax" by Frankie Goes to Hollywood has sexual nature behind the lyrics and invoked a reaction with the public when they realised what the meaning behind the words were).

• To ensure people remember the song/video (this song by Rebecca Black is really annoying, therefore makes people remember the song/video)