G324: Goodwin's Theory

Goodwin's Theory suggests that there are 7 elements present in most music videos, these are;

1. Music Videos demonstrate certain genre characteristics. e.g. Stage performance in a metal/rock video(Kiss), dance routines in a boy/girl bands video (JLS) or blinged up women/men in rap/hip hop videos (2 Chainz).



 2. Relationship between lyrics and video. These are often illustrative but could amplify or contradict the lyrics. e.g. Taylor Swift - We Are Never Getting Back Together.

3. Relationships between lyrics and visuals. These are often illustrative but could amplify or contradict the lyrics. e.g. Daft Punk - Around the World.



4. The demands of the record label are that the artist/band has a lot of close ups. e.g. Britney Spears - Piece Of Me.

5. The artist might develop motifs or iconography that recur across their work (A visual style). The White Stripes - Seven Nation Army. Man holding guitar and the woman playing her drums.

 

6. There is frequent reference to the notion of "looking" such as male gaze theory and voyeuristic looking at females. e.g. 50 Cent - Candy Shop.



7. There are often intertextual references - Mostly to film, television and popular culture. e.g. Plan B with the song and film Ill Manors.