G324: Notes on what a Digipak and Magazine Advertisement are and their Importance

A digipak is a style of CD packaging that typically consists of a book style paperboard outer binding with a few plastic trays which are capable of holding a CD attached on the inside. Digipaks were quite common when they were first released and all of the biggest artists had to have one released. Digipaks were really popular in the early 2000s and digipaks were also good because they weren't as bad for the environment as jewel cases and were relatively easy to make. A digipak usually is 6 or 8 folds and will hold one or two CD's. A digipak will have a lot of information about the artist and about their new album which is what the artist will want to know about. A digipak is important because I feel it allows the artist/band to connect with their audience.


Example of a Digipak:

A magazine advertisement is a powerful piece of advertising because the advert will normally catch the readers attention and the advert will be in a magazine that is suitable for the genre/target audience. A magazine advertisement for music will typically advertise the artist/bands album or tour. A magazine advertisement is important because it allows the viewer to know when the tour/album comes out and it is important because it creates another dimension to connect to their audience with and it is an important marketing technique.


Example of a Magazine Advertisement:

Digipak's are usually consistent in conjunction with the advertisement so that the consumer knows who the artist is/band are whether they are looking at the digipak or the advertisement. Having a consistent theme makes it easier to promote one or the other and if the consumer were to see the advertisement then they will associate that with the digipak when they see it in the shop rather than having to really  look for who the digipak is by.