G324: Other Students Music Videos

Music video 1:

This is a music video from a student from another school. This song is called The Ocean. I think this is quite a good music video for a media studies student. The only problem is that I don't think that the narrative is clear enough for the end user and the lyrics don't seem to match the video which isn't very common. The lip-syncing is slightly out as well which is easy to pick up on in a music video because you are constantly looking at their mouth movements therefore the mistakes are more obvious than in something like a movie. The camera shots are decent throughout with quite a lot of varied shots in it, there are quite a few fades throughout the video which gives it a good affect instead of just normal cuts throughout but personally I am not a fan of fades because they aren't common in music videos.

The person who features in this music video is wearing clothes that I would associate with a person who likes this genre of music so I think that they have done well in that respect. I think that the lighting was good throughout even though it was outside because sometimes you can get shots where the sun is in the frame and makes the camera go a bit weird. I think that the target audience for the video is both genders from ages 16-25. Also, I think that the video would be better if the setting was near the ocean/sea because then the setting would correspond to the song title. There aren't any titles in this song apart from the beginning bit saying the students names and candidate numbers.

 

G324: Magazine Advertisements

When artist releases a new album they use lots of different types of promotional material, they do this to make sure that the album that they release is well known and will be a success. For one of our ancillary tasks we have to produce a magazine advertisement/poster. I chose this magazine advertisement below because it is a magazine advertisement for a genre that we were considering to use for our final product.

This magazine advertisement is relevant because it is of a genre that we are considering for our music video. Chase and Status are British D'n'B artists who like to tour quite often hence me getting this magazine advertisement for one of their tours. As with typical drum and bass advertisements or album covers, this has the colour yellow in it and as well as this picture in the background standing out, this picture is also featured on their album cover so it shows that they are consistent with their designs. The layout of this magazine advertisement is decent because it has all of the relevant details in the right place, the title is in an eye catching position, the subtitle is nicely positioned in the middle of the advertisement and the tour information is situated at the bottom of the advertisement. This advertisement takes the same form as most advertisements in magazines but this one is good because it is pretty unique using a picture of a dog as the background.

From looking at this magazine advertisement, I think as a group we need to make sure that we make our ancillaries consistent with both the digipak and with the magazine advertisement. These are very important if we want to try and gain maximum marks in both the ancillary tasks.

G324: Initial Ideas on our Music Video

These are my initial ideas on a music video: